Fiber Sales — Weekly Performance Deck

Google Ads Performance

Total Spend

$1,171.56

Apr 9–15

Clicks

133

across all campaigns

Impressions

9,753

search + display

Conversions

17

all conversion types

CTR

1.36%

click-through rate

Avg CPC

$8.81

cost per click

Cost / Conv

$68.92

per conversion

Campaign	Status	Spend	Clicks	Impr	Conv	CTR	CPC
Fiber Connect - AT&T Internet Air	Active	$684.95	67	5,133	12	1.31%	$10.22
Fiber Connect Search - AT&T Phone Promo	Active	$459.68	61	4,178	5	1.46%	$7.53
Fiber Connect - Remarketing	Active	$26.93	5	442	0	1.13%	$5.39
Total		$1,171.56	133	9,753	17	1.36%	$8.81

Google Ads Insights

The AT&T Internet Air campaign drove the most volume with 67 clicks and 12 conversions at $57.08 CPA. The Phone Promo search campaign generated 5 conversions at $91.94 CPA. Remarketing ran lean at $26.93 spend with 5 clicks and no conversions this week.

Meta Ads Performance

Total Spend

$6,547.84

across both accounts

Clicks

3,135

total clicks

Impressions

189,764

total reach

Leads

213

total leads generated

CTR

1.65%

click-through rate

Avg CPC

$2.09

cost per click

Cost / Lead

$30.74

avg cost per lead

AT&T Internet Air Campaigns

Campaign	Spend	Clicks	Impr	Leads	CPL	CTR	CPC
INTERNET AIR BUSINESS - Dynamic	$2,153.67	1,095	72,405	69	$31.21	1.51%	$1.97
INTERNET AIR BUSINESS - [Michael Test] - Dynamic	$2,708.76	1,505	95,122	85	$31.87	1.58%	$1.80
AIA Total	$4,862.43	2,600	167,527	154	$31.57	1.55%	$1.87

Cell Phone Promo Campaign

Campaign	Spend	Clicks	Impr	Leads	CPL	CTR	CPC
CELL PHONE PROMO	$1,685.41	535	22,237	59	$28.57	2.41%	$3.15
Phone Promo Total	$1,685.41	535	22,237	59	$28.57	2.41%	$3.15

Meta Ads Insights

Combined Meta campaigns produced 213 leads at a $30.74 average CPL. The AIA campaigns drove 154 leads across both ad sets, with the Michael Test variant outperforming in volume (85 leads vs 69) at a comparable CPL. The Cell Phone Promo campaign delivered 59 leads at the best CPL of the week ($28.57) with a strong 2.41% CTR.